Disney CEO Bob Iger has revealed that the company will “put its entire motion picture library on the service, including movies that have traditionally been kept in its archives.”
Speaking at the annual shareholder meeting, Iger confirmed that the vault would be opened up, meaning that films would no longer disappear from public view.
Whether this includes the likes of Song Of The South (one of the most racist mainstream movies ever produced) remains to be seen.
While most films have followed the same release path over the last few decades, Disney titles have always been a little different. Once they’ve had a DVD and subscription service run they don’t tend to end up on terrestrial channels, and can often go missing from the shops entirely.
This most recently happened with The Little Mermaid, which received a ‘Signature Edition’ release in 2018, having previously been on sale in 2012 with a ‘Diamond Edition’ release.
This process has allowed Disney to make even more money out of their films, bringing them back intermittently and causing something of a rush when they do briefly appear in the shops.
But as the mouse house goes toe-to-toe with Netflix, Amazon, Hulu and Sky, it appears they’re pulling out the big guns.